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Hey there! I'm Yaya,
The Financial Researcher 

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Note: This website is intended for informational purposes only and should not be considered financial advice. Please consult a qualified financial professional before making any financial or investment decisions.

Hi, my financially curious friends!

I'm Yael but my friends call me Yaya, and I'm glad to have you here in my corner of the internet. I am a sociologist and researcher, but my passion is finance. I've been a researcher for ten years in finance, technology, and retail, helping businesses understand consumer needs.  And now I am working and researching for you! Helping you navigate financial barriers and understand budgeting and investing through building positive money habits and education and helping you reach your financial goals.

 If you are here to explore my website from one of my blog posts or my Youtube channel, welcome! 

This website is a landing page that holds the multi-facets of how I lead my life as a researcher, entrepreneur, and helping hand for other women and people of color looking to demystify finances and uncover the best ways to make finance work for you.

 Here, you'll find my blog, my YouTube videos, and some staple freebies that you can use to start your financial journey, whether from anything as simple as creating a budget, investing, or learning to change your money mindset. 

If you're interested in revamping your financial journey and uncovering the keys to living a fulfilling, financially free life, subscribe to receive notifications on the latest posts, videos, and content. 

Here's to the journey!

Read my latest blog posts below.

My weekly blog is where you can find top tips and on-going information about my favorite topics - finances, productivity, and wellness.

Looking for free resources?

The resources below are get starting points for wherever you are in your journey. Whether it's getting your finances in order, or ideating your new business idea. Keep scrolling to learn more!

Budgeting Worksheet for Download

I'm a firm believer that finances are the foundation of starting to build the life of your dreams. Do you need help starting or revamping your budget?

Download this budgeting spreadsheet for free.

If you are in need of a total budget revamp, check out my Budgeting 101 course on Udemy!


Quick Guide to Investing for Download

Are you interested in becoming an educated investor with a net worth worth bragging about? Are you dabbling in investing but still have no clue where to start, and what to invest in? This quick guide will walk you through the basics of investing specifically for beginners or current investors who need a little boost. Download the guide now for free.

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